Fourth and Main

Fourth and Main launch Spring/Summer Arts Journal.

Fourth & Main is a new clothing and contemporary lifestyle brand formed by Nikhil Adwalpalkar and James Wright. The brand comprises a capsule menswear collection and a branded bi-annual arts and culture publication – Fourth & Main Journal.

With its roots in London’s creative culture, Fourth & Main’s debut menswear collection channels the youthful exuberance of the people who populate it and the infinite styles they display. Our goal is to provide a collection that allows the wearers’ creativity and individuality to shine through.

The Journal was created to promote the brand values that were close to our hearts, with all content generatedin house and by young contributors, but- like the clothes, the form and presentation would be very much a return to old fashioned values: timeless, clean and simple.

The Journal would be 130 pages and divided into five ‘chapters’: The Actors, The Artists, The Collection, The Musicians and The Writers. We would seek out young, breakthrough talent in each field and provide them with a platform so their work can find a wider audience. It would be democratically distributed and free of charge; available at a select range of cultural institutions and boutiques around the world.

Written by: admin on March 16, 2012.