New NFT platform launches with an exclusive partnership with the British Museum featuring the works of Katsushika Hokusai
LaCollection, a new NFT art platform dedicated to museum and institutional collections, launches with an exclusive partnership with the British Museum on 30 September 2021. The first NFT series of “digital postcards” co-produced by the British Museum will bring the work of one of Japan’s most celebrated artists, Katsushika Hokusai into the digital realm.
The launch coincides with the exhibition opening of Hokusai, The Great Picture Book of Everything at the British Museum, which will display 103 drawings by Hokusai that have never been seen before. The works were produced in the 1820s – 1840s for an illustrated encyclopedia that was never published.
Over 200 Hokusai NFT artworks will be available for purchase online. The series includes digital images of iconic prints by the artist, Under the Wave, off Kanagawa (‘The Great Wave’), Clear Day with a Southern Breeze (‘Red Fuji’), and Ejiri in Suruga Province as well as some lesser-known works, including drawings from the recently re-discovered The Great Big Picture Book of Everything. Some NFTs will be sold at fixed prices, others will be sold at auction.
LaCollection’s mission is to connect audiences with the world’s leading cultural institutions, artists, and collections through new technology. The platform aims to inspire the next generation of art collectors and enthusiasts by offering NFT artworks for purchase in conjunction with leading cultural institutions. Each NFT is authenticated, approved by the relevant museum or gallery, and secured on the blockchain.
“We are very excited to partner with LaCollection and explore innovative ways to engage with the growing NFT market. It is so important that as a museum we continually adapt to new markets and find new ways of reaching people that we may not reach through traditional channels. We were particularly drawn to LaCollection’s vision of forging a community-centred platform, bringing together similar museums and galleries to share their stories and histories in fun and interesting ways. In addition, the simplicity of LaCollection’s user experience was a big draw. The NFT space is new to many people so allowing them to enter the market in a simple and straightforward manner is very exciting.”
Craig Bendle, Licensing Manager, British Museum.
“It is an honour to partner with the British Museum. LaCollection is born from two passions: art and technology. We aim to build the largest NFT platform dedicated to art institutions. We want to create a new digital interface with museums and art and in the process create a community of like-minded people. We look forward to starting this exciting partnership with the British Museum, one of the most prestigious art institutions in the world. We hope that the platform will engage new audiences, those who have never visited the British Museum or engaged with their vast collection and provide the opportunity to discover its collection in new and exciting ways.
There is no doubt NFTs are here to stay, and the recent popularity is only the beginning of a new way to collect limited editions of artworks. It is exciting to see that disrupting technologies can reinvent the relationship between museums, collectors, and content. NFTs are about much more than digital art, they are vehicles to tell the story of art, old and now, and we want to be at the forefront of that movement.
As more and more cultural institutions develop an understanding of the benefits of these technological advances, LaCollection is perfectly placed to help support and accelerate that digital transformation.”
Jean-Sébastien Beaucamps, Co-Founder & CEO of LaCollection.